SMS Promotions and Competitions
Text-2-Win Business Revenue Generation
Not only is SMS an ideal response vehicle for instant competitions, particularly with younger target markets, it can also be a significant source of new revenue.
Research shows that text-2-win competitions encourage response and participation with a product, partly because text makes possible instant response regardless of the entrant's circumstances. SMS competitions can also generate revenue for your business.
Not only will the winner be happy, but all the non-winners can be sent special offers by Axontek as a consolation. Accurate details are recorded and customers' SMS entries can be viewed on the web via a secure login.
Premium Rate Text Services on a Shared Shortcode
We provide off-the-shelf Text-to-Win services. There is a one-off set-up fee and includes all the benefits of set up, management and reporting. The fee also includes the use of one of our memorable short codes. There is an additional monthly fee to cover ongoing maintenance. We will put a 'live' report on our website so you can see the results as they happen.
In order to use our services we must be able to differentiate your SMS entries from those of our other clients and so we will need to agree that all inbound texts for your competition start with a 'keyword' - usually one relevant to the competition. Obviously, you will need to put instructions for this on the promotional material along with clearly outlining the costs involved in entering the competition.
We generate revenue for you by sending your customers Premium Rate reverse billed messages.
The process works as follows:
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Your consumer texts us their entry (this is charged to them at their usual operator rates). |
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We then send them a text message for which they are charged (you choose a price point). |
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The charge is added to their phone bill and the networks in turn pay Axontek. |
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Once we have received income from the networks we pay you a rebate based on a tiered scale (depending on the number of SMS received on a monthly basis). |
We recommend that www.phonepayplus.org.uk is a first point of call for anyone wanted to run an SMS or IVR competition in the UK.
Dedicated Short Codes
Axontek can also provide Dedicated Short Codes on a range of tariffs for you or your promotion. These usually come with a 12 month commitment. The benefits of having a dedicated short code is that you can run a number of promotions on that code with a unlimited keywords.
For more information on Text-2-Win Campaigns please contact us.